I wouldn't say this is exactly "good press" nor good attention for the hobby. Most of the public is going to look very negatively at this and towards snake and reptile keepers and think that we are filthy, with disease infested freezers and homes, and that we are the cause of the spread of salmonella, as if they didn't already, this is just fuel to the fire.
I received the same email from Mice Direct after I emailed them yesterday seeing the release. I'm not to worried about it, in fact I would be even more likely to buy, in fact I may start buying exclusively from Mice Direct now that they will be irradiating everything, doesn't get any safer than that, in fact that is probably overkill, but I'm sure they are forced at this point to take a "better safe than sorry" stance.